About us

It all started with one small apartment—and one big mess.

Hi, I’m CHIN ZEN HO, the founder of this store, based in Australia. A few years ago, I moved into a tiny city apartment. Like many people, I was juggling work, life, and a limited amount of space. No matter how hard I tried, the clutter kept building up—and with it, my stress.

I began searching for storage solutions that were not only functional but also stylish enough to fit seamlessly into a modern home. What I found was either overpriced, poorly designed, or simply didn’t work. That’s when the idea hit me: what if I could create a place where smart, beautiful storage solutions were easy to find and affordable to everyone?

That question turned into this store.

Here, we focus on curated storage and home organization products—designed to simplify your life, reduce visual clutter, and bring peace back into your space. From multifunctional organizers to clever space-saving tools, everything we offer is chosen with purpose and tested with care.

More than just a store, this is a space born from personal struggle—a reminder that even small changes at home can lead to big improvements in life.

Thank you for being here. Let’s reclaim your space, together.